HERITAGE HERBS, MODERN SKIN!

Beauty of Joseon is a heritage-inspired Korean skincare brand that reimagines traditional herbal wisdom (hanbang) for modern, sensitive skin. Centered on time-honored ingredients like ginseng, rice, green plum, and mugwort, its gentle formulas focus on barrier support, balanced hydration, and a calm, refined glow. Lightweight textures and straightforward routines make the line easy to adopt every day.

Signature pick: Relief Sun – Rice + Probiotics SPF50+ PA++++, a weightless, moisturizing sunscreen that leaves skin comfortable and luminous; another favorite is Dynasty Cream, a silky moisturizer that nourishes without heaviness.