TO BE FRESH, TO BE NEW, TO BE YOU!

ELROEL is an innovative Korean makeup brand led by creative director Yoo Yang-hee, a veteran, first-generation Korean makeup artist with 30+ years of experience – using bold imagination to pioneer new formulas, textures, and packaging. Beyond makeup, ELROEL also offers skincare essentials that pair well with its base products for a fresh, comfortable finish.

Signature innovations include Pang Pang Sun Cushions for easy, on-the-go SPF reapplication and the Blanc Cover Cream Stick, a cream-to-foundation hybrid that adapts to your tone for quick, polished coverage. Guided by the belief that “to wake up your natural beauty is the real beauty,” ELROEL invites you to create your own story every day.