WAX SMARTER. CARE DEEPER!

Floha is a Korean beauty & waxing brand and training academy founded by CEO Soohee Kim, focused on safe, natural pre- and post-wax care with a strong commitment to sustainability. The formulas emphasize EWG Green–grade ingredients and gentle performance, and the brand pioneered Korea’s 4th-generation sugar paste through its own patented manufacturing method.

Portfolio: professional sugar paste for depilation, pre-/post-wax care, intimate hygiene cleansers, body scrubs/exfoliants, and soothing after-care for post-depilation (calming gels, creams, ingrown-care). Through Floha Academy, the brand also educates professionals with a structured, practice-driven curriculum.