DERIVED FROM FRUIT!

Frudia is a Korean skincare brand built on fruit-powered antioxidants and its proprietary R VITA W™ cold-pressed extraction, which preserves vitamins by minimizing heat and oxidation. Frudia discovered the wisdom of true beauty from fruits, which are naturally occurring antioxidants. Gentle, juicy textures focus on hydration, brightening, and pore care for everyday comfort.

The lineup spotlights fruit families – Blueberry for deep hydration, Green Grape for oil-care and pores, Citrus for radiance, Pomegranate for elasticity, and Avocado for soothing relief. Standout: the Blueberry hydrating range (including the cult gel cream) that leaves skin bouncy, dewy, and fresh.