ASIA’S FIRST GENDER-NEUTRAL BEAUTY BRAND!

Laka is a Korean gender-neutral makeup brand known for minimalist design, easy textures, and wearable shades that suit every face. Its philosophy centers on effortless, everyday beauty – clean lines, soft finishes, and products that are quick to apply yet polished. The brand embraces neutral-leaning tones and intuitive, pocketable packaging for on-the-go ease.

Standouts include the Just Eye Palette, a curated quad of smooth, blendable neutrals that builds from subtle to defined – and the Fruit Glam Lip, a cushiony tint-gloss hybrid that delivers juicy, glassy shine with buildable color that feels light and never sticky.