CREATE YOUR OWN EFFECT!

PONY EFFECT is a Seoul-born beauty brand created by celebrity makeup artist Pony (Hye-Min Park), known for pro-level formulas that make trend-driven looks easy and wearable. The range is centered on makeup – silky base products, long-wear lip tints, precise brow tools, and glow-boosting highlighters, supported by smart primers and fixers for all-day performance. Textures are lightweight yet high-impact, shades are selfie-friendly, and packaging is sleek and intuitive so you can create a polished look fast.

Standouts include the Coverstay Cushion Foundation for breathable, lasting coverage with a natural glow and the Favorite Fluid Lip Tint, a comfortable tint that lays down vivid color and soft-focus shine.